1.1 This policy gives a description on how Apple Tree Game (“us”, “we”, or “our”) collects, stores, and
uses information about you applying to all of our games on mobile devices, PCs or on other
platforms in order to provide you and develop our products.
1.2 All Apple Tree Game activities regarding marketing and advertising and other services (“Services”) are
1.3 If there’s any concern regarding providing your information to us or you disagree it being used as
2 INFORMATION COLLECTION
2.1 Your information is collected at the start of using our games and/or other Services, and our
website. Personal data include, but are not limited to: your name, country and region, address,
email address, device information, and game play information. We use this data to provide you
with better of our games and Services in purposes of optimization, preventing fraud, and for
marketing and advertising. We may also collect information from advertising platforms and
partners and other third parties such as information about purchases and interests.
2.2 In more detail, the collecting information consists how you play our games (such as which item
and how much of them got used, levels attempted and purchases made) and any permitted
information you grant when creating an account with us and connecting to your social network
2.3 We may collect and process the following types of information:
- the playtime of yours using our app.
- if you have left the game on a specific level or if you have cleared it.
- the score you earned in levels.
- the items you use, purchase, and/or own.
- information we collect via cookies and other similar technologies, as explained further below;
- your interactions with us on our social media channels;
- in any contact between you and us, we may keep a record in purposes to give best answer to
provide you a better experience using our app.
- information we collect about you from our other group companies or other third party
companies who have your consent or have other legal right to share granted information with us
(advertising networks and publishing partners, platforms). This may include your interests, other
games you played, demographic and general location information. We will use this information as
- purchase history on behalf of our payment service providers to keep a record on if a purchase
has been successfully made. We do not collect credit card information.
- the type of your device, IP address, your game ID when using the app, and the country or
region that you’re playing in.
- If you choose not to connect to your social network accounts when using our games, we collect
anonymous information and still there will be a device level identifiers and other information
2.4 We may ask for your approval to collect other information in some circumstances from you or
your device. If we do this or any other similar activities, we will inform you what information we are
to collect, the reason we collect it, and how we will be using that information. For various
purposes we may share your information with third party publishers who develop and provide
games and other Services to your on our behalf.
2.4.1 Optimizing Our Services to Provide
- We analyze and optimize to provide you the best of our products using your information
included with use and analysis of aggregated data to verify that our services work properly on
2.4.2 Customer Services
- Your information data delivered or provided directly to us in communications in terms of
customer service and through its channels will be used. We may use such information to contact
you and to manage your account and relationship with us to improve your experience in our
2.4.3 Analytics and Research
- We collect information using useful tools such as third party analytics tools to see how you play
our games or use our Services. Those tools may contain cookies or other similar tracking
technologies. We may use your data for research and analytics purposes to engage with you
directly. We may also create reports, analysis or similar services for use by us for the purposes
of research or business intelligence.
2.4.4 Social and Community
- There are social and community channels we use to communicate with our players, we will
receive your information only when you choose to interact with those channels, information be
used in connection with those channels. We will more closely engage with you through those
channels and may republish your posts to those channels.
3.1 We may serve ads based on your information we collect about you within our Services or place
ads on third party websites, apps and internet-connected devices. Information we may have
about you such as: ad identifiers and other non-personal information collected from your device,
how you interact with our game and Services the game play information, your age, country or
region, and gender, and other information collected from third parties with legal right to share it
with us are used to make sure that you only see marketing from us that might be of interest to
3.2 Marketing Partners
- There are various third party marketing partners we use when we market our games in media.
With the help of your information collected when you use their services, they make assumptions
to ensure that most relevant advertising that you would prefer to see is presented. We’re not
responsible for data use of our marketing partners though there’s always a legal basis required
for them to use your data for marketing purposes and to provide you the details on how it’s
being used. For more information we recommend for you to scan through our partners’ privacy
policies on their websites(a full list can be found here).
4.1 Our games are included with third party advertising for their products and services. We and our
partners use your information to improve advertising and targeting to measure the relevant third
party ads to show in our games. Information we may have about you such as: ad identifiers and
other non-personal information collected from your device, how you interact with our game and
Services the game play information, your age, country or region, and gender, and other
information collected from third parties with legal right to share it with us are used to make sure
that you only see ads from us that might be of interest to you.
4.2 Advertising Partners
- Non-personal identifiers and other information collected from your device when you play our
games or use our Services are shared with advertising partners in order to technically deliver the
ads to your device. Such information may be combined with collected information of our
advertising partners own to serve you with more relevant ads and to enhance the accuracy of
their targeting. For more information we recommend for you to scan through our partners’
privacy policies on their websites(a full list can be found here).
4.3 Ad Identifiers
- We use ad identifiers that are non-permanent, non-personal identifiers such as the Android
and/or Apple’s ID for advertising associated with your device, and similar technologies such as
tracking pixels within ads to provide interest-based advertising. These technologies enable us and
our third party advertising partners to recognize you and your device, allow our Services to
interact with a third party social network or platform and help our payment processors to work it
out your payment instructions.
4.4 How to reset your preferences for advertising
- You may reset your ad identifier being used for interest-based advertising by changing the
settings of your device usually found under “privacy” or “ads”. You can also opt-out from your
information being collected if you live in the USA, Europe or Canada by visiting
(for US users), (for
European users) or (for Canadian users). The full use of our
Services may not available if you choose to adjust your preferences.
5 YOUR RIGHTS
5.1 Right of Access
- If you wish to know which information we collect and hold about you please contact us so we can
verify your identity to provide you with requested information. If the information hold personal
information about someone else we may not allow to give all the information asked for.
5.2 Right of rectification
- If there is any information we hold about you that you would like to correct, please let us know at
we will make corrections as soon as possible.
5.3 Right to erasure
- If you wish to delete any information about you, please contact us knowing that in order to
complete the process you must delete our games from your mobile devices. There may be some
information we will be still holding for other purposes such as protecting legal rights or maintaining
financial records and marketing suppression lists. Any anonymised form that holds of your
information may be retained as well.
5.4 Account Deactivation
- You can deactivate your account you created in our game by contacting us. Please note that we
may ask you about other information such as your mobile device information and once it is
completely deactivated your unspent virtual items may not be remained.
5.5 Right of data portability
- You have the right to request the data provided to us to be transferred to another data controller
in some circumstances.
5.6 Right to restrict processing
- You may request a restriction of the processing of your data in some circumstances.
5.7 Right to object to processing
- You have the right to object to the processing of your personal data unless we indicates
compelling legitimate grounds for the processing which ignores the interests, rights and freedoms
of the data subject.
6 SOCIAL & PLATFORM SHARING FEATURES
6.1 Our Services may offer social sharing features and other integrated tools enabling share actions
you take in the apps with other media. You must be over the minimum age limit prescribed by the
legislation in the individual jurisdictions to use such social sharing features which may, depending
on the settings you set with the entity, share information with your friends or the public.
6.2 Our Services may has social features from the following providers, for more information about
the processing driven by the third parties regarding social sharing features, please visit the privacy policies of the entities found here:
- Game Center:
- Google Play Games:
7.1 To use and play our Services you must be over a certain age depending on where you live. For
the full list of age restrictions by country, please see below. We do not knowingly collect personal
information from or direct or target interest based advertising to anyone under the ages set out
below. We also do not knowingly allow such persons to use our Services, if in any way such
personal data have been processed under the age set out below, please contact us so we can
delete that information as quickly as possible.
7.2 Please see below listed with age. You must be to play and use our games and Services depending
on which country you are in while using our games and Services. Please do not play our games or
use our Services if you are under the relevant age. Our games are intended to be played by
adults and we do not knowingly collect, and do not wish to collect, information about children.
7.3 List of age resctictions by country:
- Austria(14), Belgium(13), Bulgaria(13), Croatia(13), Republic of Cyprus(13), Czech Republic(13),
Denmark(13), Estonia(13), Finland(15), France(16), Germany(16), Greece(13), Hungary(16),
Ireland(13), Italy(13), Latvia(13), Lithuania(16), Luxembourg(16), Malta(13), Netherlands(16),
Poland(13), Portugal(13), Romania(13), Slovakia(16), Slovenia(13), Spain(13), Sweden(13), United
Kingdom(13), Republic of Korea(14), Rest of the world(13)
8 CONTACT US